Embark on a journey through the unspoken language of consumer behaviour, where signage becomes a silent force shaping decisions. This article unravels the intricate ways in which Lighthouse Signs, a master of visual communication, influences consumer choices through strategic design and placement. Signage as a Persuasive Art Form Beyond information, signage is a persuasive art form. Discover how Lighthouse Signs artfully employs design elements, strategic positioning, and a deep understanding of psychology to subtly guide consumers toward decisions that align …

The Influence of Signage on Consumer Behaviour Read more »

Signage is simply the most effective form of advertising for your marketing dollar. It is so ingrained in our collective minds that most of the time we go about our daily activities without even knowing they are there. Effective signs direct us, remind us and sometimes even inspire us to make decisions each day. For local small businesses, they are a priceless way to establish an identity and gain new customers. Signs attract new customers and alert them that you …

Why great signage cannot be an after thought. Read more »